6 of the best fashion stores from across the world xox
LONDON: MULBERRY FLAG SHIP STORE
Mulberry’s gorgeous luxury leather goods and dreamy ready-to wear collections have a new home on London’s New Bond Street. The flagship store is the result of Mulberry’s two year collaboration with Universal Design Studio, which created an innovative, modern and dynamic retail environment that reflects the brand’s aesthetic, its commitment to craft, ecological and ethical concerns.
The 5,400ft open plan store reflects many features of a modern art gallery; juxtaposing informal, open spaces and daylight-simulating, energy-conserving light boxes. Mulberry’s proud British heritage and detailed craftsmanship is reflected by the store incorporating an authentic Cotswolds dry stone wall and British oak and leather shelving. Sculptured oak and textured brass ‘follies’ also break up the store into a series of mini-boutiques so customers are taken on a journey through the different styles and garments the brand has to offer. I could literally spend hours at a time in here!x
Louis Vuitton’s Maison flagship store in Rome is so much more than simply a shopping destination! The store is situated within the former Etoile, Rome’s first cinema.
As part of LV’s program to support the Italian film industry, the store includes a library and a screening room. Built in 1907, the building in Lucina Square has been reinterpreted for luxury retail by architect Peter Marino, covering three floors with a Baroque-style interior and grand staircase resembling a film strip.
The Maison Etoile includes a book room dedicated to Italian film, as well as a 19-seat cinema, which will screen short films, documentaries and original creations. Louis Vuitton’s film program, in collaboration with the Scuola Nazionale di Cinema del Centro Sperimentale di Cinematografia, aims to develop new talent with scholarships and academic programs. What a wonderful place to spend an afternoon. Two of my favourite pass times- shopping and watching films- lushxox
PARIS: CHANEL FLAG SHIP STORE
I am sure every fashionista must visit the Flagship Chanel store in Paris at some point in her life! The new store only opened this year. Situated at 51 Avenue Montaigne, one of the French capital’s leading high-end shopping avenues, the store is a true reflection of Parisian chic and sophistication.
The flagship store features the full range of Chanel product lines, from ready to wear, accessories to bags, shoes and jewellery. Luxurious materials such as gold leaf and rock crystal are complemented by the artworks of 12 contemporary artists which decorate the store. Measuring a spacious 600 sqm spread over two floors, it’s designed by new york-based architect Peter Marino. Marino took cues from Coco Chanel’s lavish apartments, resulting in a store interior with a sky-high luxe factor. I am going to Paris this May and this will most definitely be the first shop I visit!
JAPAN: PRADA FLAGSHIP STORE
Prada’s flagship store, in Tokyo’s Aoyama district, has one of the most dramatic and unusual buildings I have ever seen… a six-story tower designed by Swiss architects Jacques Herzog and Pierre de Meuron. It has a tilted grid façade with thick glass windows and is surrounded by a paved courtyard.
The Aoyama district is notoriously trendy and cool and is filled with wonderful boutiques including Y3 and Comme de Garcons. However, the Prada store is most definitely the most talked about store in the area. Inside the store bags and shoes are spaciously displayed and there is a relaxed atmosphere with separate spaces to sit back and unwind while your other half roams te rails.
JAPAN: MARC JACOBS
Marc Jacobs’ flagship Aoyama store combines the designer’s trademark New York glamour with a Japanese lantern-inspired building designed by Stephan Jaklitsch, the American architect responsible for the design of Marc Jacobs stores worldwide.
The distinctive three-storey, free-standing building received an award of excellence from the American Institute of Architects before it even opened in December 2010. The three floors conceptually represents three zones over almost 280 sqm: a completely transparent street-level houses bags, perfumes and Marc Jacobs Aoyama T-shirts (the latter limited for sale in Japan only); ready-to-wear women’s fashion is one level up in the ‘rock’ zone decorated with striated terracotta horizontal tiles; and the ‘lantern’, or kosakubutsu, which illuminates to create a striking beacon at night. Jacobs’s menswear is available in the basement. The interiors throughout are a blend of warm woods, modern metal, sleek shelves and huge mirrors. The building’s unique design and Japanese-like attention to craftsmanship enables it to still hold its own with its architecturally famous neighbour, Herzog & de Meuron’s iconic Prada building.
LAS VEGAS,U.S.A: STELLA MCCARTNEY STORE
Stella McCartney’s Las Vegas Store is simply divine. Uber feminine, pretty and ever so inspiring. The Vegas store (the 3rd Stella opened in the U.S)
is situated in the shopping complex Crystal’s in the City Centre, at the heart of the famous ‘Strip’, which features other de luxe designer brands including Emilio Pucci. The store covers 2,900 sqfeet and carries the full Stella McCartney women’s ready-to-wear collections, shoes, bags, sunglasses, organic skincare, Adidas, and the latest limited edition pieces.
The spectacular ‘Lucky Spot’ Swarovski horse chandelier is a wonderful centre piece to the store’s design. The sculpture is named ‘Lucky Spot’, in honour of Stella’s late mother, Linda’s beloved Appaloosa horse. McCartney originally created the sculpture as an equine chandelier for an art exhibition in the 14th century Belsay Castle in Northumberland, in 2004. It is made from 8,000 individual Swarovski crystals and when suspended from the ceiling it is beautifully illuminated by the rays of light which spill through the store.
The interior is a tribute to traditional craftsmanship and features a sustainable oak parquet floor in a traditional herringbone pattern, designed by the London-based Raw-Edges for Established & Sons, the British design and manufacturing specialist firm which was originally launched by Stella McCartney’s husband, Alisdhair Willis, in 2005. The decor focusses on the plum, pale pink, blush and taupe colours which Stella McCartney loyal fans will recognise as her signature shades. Gorgeous vintage chairs and tables also furnish the store throughout. I am in heaven….Las Vegas here I comexox