XOX hearts Lulu & Co. Studio

Fashion East founder Lulu Kennedy really is a fashion genius!

Now in addition to her highly successful brand Lulu & Co she has launched her second line –Lulu & Co Studio. However, unlike earlier collections she is now stepping up as part of the design team!

Speaking to British Vogue Lulu explained “The Lulu & Co collaborations are focused on showcasing the particular designer’s signature look and respecting their aesthetic, whereas our own in-house capsule can be more experimental,” she told us. “There are no rules, therefore we can have fun with it. My friends, the team at work and I kept talking about pieces we wanted in our wardrobes and having ideas for prints, and in the end decided to make a tiny capsule inspired by my trips to Mexico as an experiment.”

I really do covet this collection. So playful and appropriate for summer. It’s great to see a collection that truly captures the spirit and vibrancy of youth, yet maintains a strong sense of style and quality. So many summer garments are worn for one season and then discarded. This collection has longevity and will look great in years to come.

Designers such as Roksanda Ilincic and Christopher Shannon also feature in Lulu & Co Studio début collection. There is a tutee fruity tropical theme throughout the designs. Slouchy trousers with dainty palm tree prints and a cheeky pineapple print t-shirt for chilling by the pool. Beach hut print silk party pieces are delightful for the evening.


And just to stamp Lulu’s place in fashion history she also received an MBE this month for her contribution to the fashion world.
With this collection being priced between £80- £800 what’s not to love. xox You can now buy these pieces at Asos.com and lulu & co’s official website.