Raf Simons for Dior x
Well the rumours have circulated for a while now and at the beginning of this week it was confirmed: Raf Simons has taken over as Creative Director at French fashion House Dior.
Gosh this is exciting! What a great move from Dior. Raf offers a refreshing pair of eyes and has the potential and talent to bring a whole new audience to the legendary fashion house.
The 44-year-old Belgian designer is off course most prominently known for his work as creative director at (thanks to Raf) highly desirable label Jill Sander which is owned by the Prada Group.
Raf actually studied industrial design at University. The knowledge he gained from his studies is easy to view from his seven years of work at Jil Sander. He has become renowned for having a purist, minimal approach to dressing women while maintaining an architectural point of view. Clean lines, fractions of asymmetrical detailing, a true understanding of the practicality of materials and the effect of color are all key elements in his designs.
His final collection for Jil Sander A/W 2012 was delightfully clean and minimalist while being romantic and feminine through a palette of crisp whites, dusty pinks and baby blues. The use of chiffon and silks further softened the overall feel of the collection. The collection truly embraced the idea of today’s modern-day working women: She wants to feel feminine and elegant but requires her wardrobe to project her professional ability. She wants to project strength, ability and confidence to aim high in her career. Raf is the master at designing garments that women want to wear. Investing in one of Raf’s designs is like investing in a Rolex. It will last forever, forever look good and will differ in value only slightly from when first purchased
So what will the self-confessed minimalist bring to Dior? The famously renowned, overtly feminine design house. Well a huge amount one thinks! Speaking to Vogue Raf has asked critics not to label him simply as a minimalist designer and that his appointment at Dior will allow him to show his full range of ideas and design skills.
He advised that his main inspiration at Dior will be “femininity…because it’s beautiful, endless and permanent”.
Raf told WWD “I’m interested in creativity, the evolution of creativity and the relationship between creativity and the times we live in,” “When I’m married to a house, I will fully embrace its original intention, its original heritage and meaning. I wouldn’t go to that place if I only had minimalism in mind. I’m very aware of what the environment is about.”
Raf’s first show for Dior is this July and is none other than Dior Couture!!!
John Galliano’s final collection for Dior was not particularly well received and ever since his sharp exit the shows have failed to make much impact. Raf has the power and the talent to change all that.
Previously Dior was too overtly sexy and flirty for me to buy in to it as a brand. Even their make up campaigns intimidated me slightly. I like feminine designs which do not have a man’s desire in mind …..it just doesn’t work for me and makes me feel out of my comfort zone. It is great that Raf will maintain the houses feminine reputation but will help draw in audiences such as myself who are looking for a far more practical approach to design from Dior.
His S/S 2012 Jil Sander collection may provide a slight insight into what we can expect. Flowing skirts with careful detailing. Ooooohhh I can hardly wait!!